The New Soft War on Women: How the Myth of Female Ascendance is Hurting Women, Men - and Our Economy

(Tarcher/Penguin, 2015)

By Rosalind Barnett

For the first time in history, women make up half the educated labor force and are earning the majority of advanced degrees. It should be the best time ever for women, and yet... it’s not. Storm clouds are gathering, and the worst thing is that most women don’t have a clue what could be coming. In large part this is because the message they’re being fed is that they now have it made. But do they? 

In The New Soft War on Women, respected experts on gender issues and the psychology of women Caryl Rivers and Rosalind C. Barnett argue that an insidious war of subtle biases and barriers is being waged that continues to marginalize women. Although women have made huge strides in recent years, these gains have not translated into money and influence. Consider the following: 

- Women with MBAs earn, on average, $4,600 less than their male counterparts in their first job out of business school.

- Female physicians earn, on average, 39 percent less than male physicians.

- Female financial analysts take in 35 percent less, and female chief executives one quarter less than men in similar positions.

In this eye-opening book, Rivers and Barnett offer women the real facts as well as tools for combating the “soft war” tactics that prevent them from advancing in their careers. With women now central to the economy, determining to a large degree whether it thrives or stagnates, this is one war no one can afford for them to lose.

Wife, Inc.: The Business of Marriage in the Twenty-First Century

(NYU Press, 2018)

By Suzanne Leonard

After a half century of battling for gender equality, women have been freed from the necessity of securing a husband for economic stability, sexual fulfillment, or procreation.  Marriage is a choice, and increasingly women (and men) are opting out. Yet despite these changes, the cultural power of marriage has burgeoned. What was once an obligation has become an exclusive club into which heterosexual women with the right amount of self-discipline may win entry. The newly exalted professionalized wife is no longer reliant on her husband’s status or money; instead she can wield her own power provided she can successfully manage the business of being a wife.  

Wife, Inc. tells a fiercely contemporary story revealing that today’s wives do not labor in kitchens or even homes. Instead, the work of wifedom occurs in online dating sites, on reality television, in social media, and on the campaign trail. Dating, marital commitment, and married life have been reconfigured. No longer the stuff of marriage vows, these realms are now controlled by brand management and marketability. To prosper, women must appear confident, empowered, and sexually savvy.  

Guiding readers through the stages of the “wife-cycle,” Suzanne Leonard follows women as they date, prepare to wed, and toil as wives, using examples from popular television, film, and literature, as well as mass market news, women’s magazines, new media, and advice culture. The first major study to focus on this new definition of “working wives,” Wife, Inc. reveals how marriage occupies a newly professionalized role in the lives of American women. Being a wife is a business that takes a lot more than a vow to maintain—this book tells that story.

We’ll Call You if We Need You: Experiences of Women Working Construction, with a New Preface

(ILR Press, 2018)

By Susan Eisenberg

Susan Eisenberg began her apprenticeship with Local 103 of the International Brotherhood of Electrical Workers in 1978, the year president Jimmy Carter set goals and timetables for the hiring of women on federally assisted construction projects and for the inclusion of women in apprenticeship programs. Eisenberg expected not only a challenging job and the camaraderie of a labor union but also the chance to be part of a historic transformation, social and economic, that would make the construction trades accessible to women.

That transformation did not happen. In this book, full of the raw drama and humor found on a construction site, Eisenberg gracefully weaves the voices of thirty women who worked as carpenters, electricians, ironworkers, painters, and plumbers to examine why their numbers remained small. Speaking as if to a friend, women recall their decisions to enter the trades, their first days on the job, and their strategies to gain training and acceptance. They assess with thought, passion, and twenty years' perspective the affirmative action efforts. Eisenberg introduces this new edition with a preface that shows how things have changed and how they have stayed the same since the book’s original publication. She ends with a discussion of the practices and policies that would be required to uproot gender barriers where they are deeply embedded in the organization and culture of the workplace.